Feb 20, 2018
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Culture juggernaut Hypebeast takes a majority stake in The Berrics to make skating huge again (still)

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The Berrics was started by Steve Berra and Eric Koston (the collective’s name is a portmanteau) as a place for kids to skate without getting hassled on the street. Now, The Berrics is being acquired by Hypebeast and they’re forming a new company “The Berrics Company”, with the express mission of making sure the particular spirit that it was founded to foster in… Read More

The Berrics was started by Steve Berra and Eric Koston (the collective’s name is a portmanteau) as a place for kids to skate without getting hassled on the street. Now, The Berrics is being acquired by Hypebeast and they’re forming a new company “The Berrics Company”, with the express mission of making sure the particular spirit that it was founded to foster in… Read More

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